The Stockholm-based urban design and architecture office needed a new visual identity that would carry on the aspects of sustainability and simplicity through all types of information that Urban Minds produce. The concept revolves around the heritage of architecture, its symbols and perception while constantly balancing playfulness versus minimalism. The new identity accommodate the individual and let them use their architectural knowledge to build, refine and develop the graphic elements.

 
 
Manual_vikbar_A3.jpg
 
axo_stor.jpg
 
 
um_symbols.gif
123.jpg
typo_web.png
colors_web.png
A3_Grid_web.jpg
Rulle.jpg
grids.001.jpeg
 
2.001.jpeg
Manual_EDEDED.jpg
Urban_Minds_Visuell_Identitet.001.jpeg
Urban_Minds_Visuell_Identitet.002.jpeg
SYMBOL INSPIRATION
SOCIAL MEDIA RENDERS
Urban_embossed.jpg

Project extent









Project group

Concept
Typography
Colours
Symbols
Patterns
Layout
Identity Manual
Document Templates
Motion Design

Anna Kika / Urban Minds
Emil Rosenberg / R-R