The 001 Project was born through an insight. The members of the platform were interested in cycling through its editorial existence in form of stories and storytelling, but there was also interest for to live past its digital presence. It became obvious to us that our first physical product should embody the aesthetics of the sport of cycling while telling a deeper story – functioning as a bridge between tarmac and pixels.


We explored biomechanics of cycling – identifying movements and motions. Our findings were translated into design and a technical storytelling that is featured typographically on all items.

Lars Hansson / Velonode
Fredrik Neppelberg / Stockholm Design Lab
Emil Rosenberg / Velonode

Project Group